The Kid Laroi (real name: Charlton Kenneth Jeffery Howard; born August 17, 2003) is an Australian composer, rapper, and musician who has risen to become one of the highest-paid rappers in Australia with a net worth estimated to be over $4 million.
The 19-year-old Australian rapper earns a living from his music career. He has various means of milking his thriving career ranging from album sales to successful record labels, and brand endorsements. Also, he has over 11 million listeners on Spotify per month. However, it is noteworthy to know that his fame has been courtesy of his association with the late rapper, Juice Wrld.
What is The Kid Laroi’s Net Worth?
The Aussie superstar is worth over $4 million. Aside from his music career, he also makes money from brand endorsements. In general, it is reported that he makes at least $40,000 every month.
On YouTube, he has reshaped the Australian music industry. He has over 4.5 million subscribers and his channel boasts over 40 million views every month. If YouTube pays between $3 to $7 per thousand views he would earn about $2.4 million in a year.
In the same vein, he has about 4 million followers on Instagram @thekidlaroi. Since Instagram pays about $10 per thousand followers, he should earn about $40K from the platform.
Moreso, he increases his wealth by selling his best meal popularly known as LAROI Meal. He does it with Michael Dee in his home country, Australia. The meal consists of a six-piece chicken McNugget food with barbecue sauce, medium frozen coke, medium fries, and a cheeseburger with no pickles. The meal costs about $15.
The Kid Laroi Started Making Music At Age 11
The Kid Laroi started making his music as a young child. His mother used to be a talent manager and an ardent music lover. She played lots of songs by her favorite singers like Tupac Shakur, Kayne West, and Erykah Badu. Thus, they inspired her son, who started writing songs when he was 11 years old.
Later on, when he was 13 years old, he decided to be more deliberate about his music career. He started making rap songs using SoundCloud beats and would use his mom’s phone to upload his raps on SoundCloud.
Earlier in 2015, he collaborated with DJ Marcus Jr. and they made two songs together. DJ Marcus Jr. also mentored and took him through the process of recording and promoting. Then, in 2017 he signed a deal with Sony Music Australia. The Kid Laroi also hosted the Fernside Festival alongside Wave Youth and Community Services.
A Facebook friend helped him with his songs by letting him use his studio and with time, his videos started going viral. However, he garnered attention after making it to the Triple J Unearthed Competition finals in 2018.
Before the Triple J Unearthed Competition finals, The Kid Laroi released his first EP in August 2018. It was titled 14 With A Dream. The EP was a collaboration with B Wise, Miracle, and Manu Crooks. On another note, 2018 ended with more shows for this Aussie singer. He appeared in festivities in his home country like One Night Stand and Listen Out.
The Late Juice Wrld Was The Kid Laroi’s Support System
The year 2019 brought a major boost to The Kid Laroi’s music career and it was majorly down to his meeting with the late American rapper, Juice Wrld. After he met with the late rapper in 2019, he joined him for his Australian tour the same year.
As a result of his meeting with the rapper, he got a deal as a partner with Columbia Records. He also got into Grade A Productions – Lil Bibby’s record label. The Grade A Productions was also Juice Wrld’s manager.
Apart from the new partnership with record labels, the Australian star also became very close to Juice Wrld. The older rapper mentored the young lad to the extent that he took The Kid Laroi to live with him in Los Angeles.
In December 2019, The Kid Laroi released a music video for his single titled, Let Her Go which earned him global recognition. The following year, he collaborated with his mentor on the track, Go for his 2020 mixtape – F*ck Love. This single was a major hit on YouTube as it had about 70 million views on the video-sharing platform.
Furthermore, The Kid Laroi was with his mentor during his last days. The Aussie rapper was onboard the private Gulfstream jet with Juice Wrld when he suffered seizures due to ingestion of drugs in a bid to hide them from law enforcement who were at the airport waiting for his plane to land. The Kid Laroi was also there when the police took Juice Wrld’s dying body away.
A year later, he released a cover of Kim Peter’s song, Reminds Me, as a tribute to the late American rapper. Sadly, in June 2021 he left Grade A Productions and joined SB Projects. His deal with SB Projects ended in September and moved to Rebel Management but in May 2022, he rejoined SB Projects.
The Kid Laroi Is Australia’s Superstar
Apart from Juice Wrld, The Kid Laroi had worked with other famous artists on his way to fame and superstardom. He collaborated with Justin Bieber in Unstable, and Onefour in My City, among others. However, most of his biggest hits have been from his own songs.
In 2021, he dropped a remix of his song, Without You with Miley Cyrus. This remix went viral on TikTok. It also secured the eighth position on the Billboard Hot 100. Later in July, he did Stay with Justin Bieber. This became his chart-topping single in the US, firmly securing the first position in the Hot 100. It also ranked second on Triple J’s 2021 Hottest 100.
Similarly, he released the second edition of F*ck Love the same year with extra six songs. F*ck Love also hit the jackpot as it became number 1 on the Billboard 200. In addition to this, he dropped a single Thousand Miles and its video in 2022. The music video got a million views in less than 24 hours.
The Australian Rapper Is Large Hearted
The Kid Laroi’s success story is a grass-to-grace story, thus, his fame and wealth make him want to share with others. Apart from giving his family a good life, he also reached out to his community.
In May 2022, the Aussie rapper visited his old neighborhood in Waterloo, Australia for the first time since 2019. He donated $100K to the Fact Tree Youth Service. Also, he bought McDonald’s food for everyone that came to the youth center.