Tati Westbrook has successfully turned her passion into a lifelong profession. Although she started as an image consultant, Tati has since transformed into a renowned makeup artist, vlogger, and internet personality. Notably, she is the brain behind the YouTube channel, Tati (formerly GlamLifeGuru). Therein, she shares makeup tutorials, product reviews, as well as beauty tips with her teeming fans.
The internet sensation recently launched a beauty line, Halo Beauty, to help her fans take care of their hair, skin, and nail. Although Halo Beauty spurn controversies and faced some backlash online over a controversial ingredient, her explanatory video and the positive reviews from users have since laid the rumours and controversies to rest.
While Tati Westbrook is grateful for her empire of millions, the fact that she had to work tooth and nail to get to where she is, can’t be overlooked. She has worked less-than-glamorous jobs, combated a healthy dose of controversy, even postponed her wedding, and also experienced some fertility issues. Talk about a wedding, the makeup guru is beyond the internet and all the goodness it offers. She is a homely woman who enjoys some quality time with her family.
Her Early Life
The GlamLifeGuru star was born Tatiana Alexsandra Krievins on February 14, 1982, to Janis and talent agent/manager, Cindy Krievins. She was born in Washington where she also attended the Henry M. Jackson High School. For lack of funds, Tati did not attend college or a beauty school but who needs a college education to break through on the internet these days?
Growing up in Seattle, Tati had always known she would be famous and thought she would end up as an actress. She did a bit of acting, musical theater, and dance as a child before she was eventually discovered by a casting director at the age of 13. The discovery prompted her to move to Los Angeles with her family. When she arrived in LA, she finally realized that acting might not be for her. Before she became famous, Westbrook did some odd jobs, including working at GAP and Starbucks, as a perfume girl at a mall, as a dog groomer, and a bartender.
Tati Westbrook’s Fact Card
How Did She Become So Famous on The Internet?
Tati Westbrook’s break into the world of makeup and subsequently video creation didn’t come as a surprise to her, at least. She has always been interested in graphics and once worked as an image consultant before settling for a YouTube career. The self-acclaimed makeup addict worked as a makeup artist for sometime before deciding to let others in on her craft. On November 7, 2007, she launched her YouTube channel, GlamLifeGuru (now Tati), with very little knowledge about cameras and editing.
Being someone who loves what she does and the smiles she brings to her viewers’ faces, Westbrook brushed up her editing skills in no time. On her channel, she started creating and uploading beauty tips, tutorials, and reviews. After a while, viewers began to trust her reviews, advice, opinions, and recommendations. As expected, Tati grew not just in content but in subscribers and viewership as well. Her channel has garnered over 9.72 million subscribers and witnessed more than 1.3 billion views. What initially began as a flair, has now turned into a full-fledged profession, thus making her a household name.
Newsweek dubbed Westbrook “the mother of the YouTube beauty community” and she is also “widely considered to be a progenitor of YouTube’s beauty scene.” More so, she won the Allure Beauty Blogger Award, as well as the YouTube Breakout Beauty Celebrity award. She has also featured in Allure, Cosmopolitan, and Glamour, and has appeared as LA-Based Beauty Correspondent for 100 episodes of Amazon’s Style Code Live.
What Else Is She Known For?
Banking on her success on the internet, Tati has also branched into entrepreneurship. She launched the GlamLifeGuru app in 2016. Two years later, she launched a beauty line called Halo Beauty. The venture, which deals on beauty vitamins that boosts the hair, skin, and nails, however, faced some backlash shortly after over a controversial ingredient known as Saw Palmetto. The condiment is believed to interfere with birth control, which explains the controversy.
Tati is not new to controversies anyway, which seems to be one inevitable price of fame for participants on the video-sharing platform, YouTube. She was slammed for collaborating with Jeffree Star in 2017, and more recently, with fellow YouTuber-turned-foe James Charles.
To address and clear the conjectures and concerns raised by her fans, as well as accusations from haters, Tati Westbrook did a very long video on her Channel, dispelling all rumors about her Beauty supplement and the controversial ingredient. Amidst the controversies surrounding the product, many have testified of its effectiveness and how they are seeing the results that were promised.
Additionally, Westbrook launched a cosmetic line called Tati Beauty in October 2019. She has also partnered with choreographer, teacher, and dancer Matt Steffanina in a dance competition known as Dance Showdown. More so, Tati Westbrook has successfully parlayed her fame into other social media platforms such as Snapchat, Twitter, Facebook, and Instagram, where she has over 2.9 million followers. Tati has truly worked hard for all she’s got and couldn’t be more grateful. She’s deservingly resting on an estimated net worth of $6 million.
Details of Her Family
Tati is the first of the four daughters born to the talent manager, Cindy and Janis Krievins. Her sisters include Larisa Krievens and identical twins, Erika and Sabrina Krievins. She is of Latvian ancestry. While she did not have all the money and glam growing up, the glam life guru has described her family as very loving and supportive.
The twins, who are both actresses, were born on February 9, 1984. They launched their careers as child stars with The X-Files (1993). Their role as the Eves clones (Teena Simmons and Cindy Reardon) shot them to fame. Apart from The X-Files, they have done several other minor roles and commercials. Sabrina has been married to Russell Phillips with whom she has a child since October 19, 2011. Erika, on the other hand, is the wife of Dylan Patterson. They got hitched on July 19, 2013.
Meet Her Husband
Tati has been married to James Westbrook since 2017. James is very much involved in the YouTube community, not as a content creator but a financier or adviser to stars like James Charles. The duo has created what could be called the Westbrook dynasty. They met each other on an online dating site and hit it off almost immediately. Thereafter, they scheduled a physical meeting and despite a rough start, they have remained together.
However, they had to cancel their wedding once in 2015 after Tati discovered that her childhood friend, who she would very much love to be in attendance would not make it. They finally walked down the aisle exactly five years after they got engaged in 2012. The couple is yet to have kids of their own, but Tati is a stepmother to James’ son, Taylor, from a previous relationship. Tati and Taylor share a good relationship, and he has appeared on some of her videos.
More recently, Tati opened up about her desire to be a mother and how she has been experiencing fertility issues. She uploaded a video in early 2019, where she notified her fans that she would be stepping back a bit from YouTube, to focus on the fertility treatments she is undergoing with her husband. That notwithstanding, she continues to keep her fans updated via SnapChat, Twitter, and Instagram. We wish her the very best on her journey to motherhood.