He may now be best known as a television personality but Rob Dyrdek has his skateboarding talents to thank for his rise to fame and wealth. He is one of the few people who have been able to parlay skateboarding success into a successful business brand. Named by FoxWeekly as the most influential skateboarder of all time, his marketing power has seen many brands scramble to get him on their side, among them are Monster Energy, Silver Trucks, and EA Skates.
Dyrdek has also proven to be quite a shrewd businessman with an enviable diversified portfolio; he has invested in the UFC as well as racehorses and even has his own skateboarding competition enterprise called Street League Skateboarding that boasts having the biggest paycheck for its champions. Now retired from pro skateboarding, Dyrdek spends his time either running his businesses or hosting TV shows that he also produces.
How Rob Dyrdek’s Skateboarding/Business Career Blossomed with DC Shoes
For as long as he can remember, Rob Dyrdek has loved skateboarding, during his childhood years growing in the Kettering City of Ohio, Dyrdek spent the bulk of his time skateboarding and when he was not, he was thinking of new tricks to better his talent. All young Rob wanted was to one day become a professional skateboarder. Rob at 11 years old got to meet pro-skateboarder Neil Blender who bought him his own skateboard.
Blender would then get 12-year-old Dyrdek signed to the same sponsorship company that he was on beginning a journey to pro skateboarding for the youngster. The more Dyrdek got involved in the world of skateboarding the deeper he wanted to go, thus before he could make it to high school graduation, 16-year-old Dyrdek dropped out and moved to California to better his chances at the sports.
In California, luck smiled on Rob Dyrdek when he signed with Droors Clothing (later called DC Shoes) he was among the first skateboarders to be sponsored by the company and his relationship with them would prove to be pivotal in his career. As part of DC Shoes, Dyrdek’s entrepreneurial side blossomed as he was able to get involved in shoe designing and marketing.
On the skateboard, Dyrdek proved to be super talented, the record books hold that he has set 21 different Guinness World Records, however, it was a commercial idea that he birthed for DC Shoes that opened him up to the endless opportunities on TV. Dyrdek was the brainchild behind the idea for one of their skate videos that went viral and attracted the attention of media powerhouses including MTV. The product of his engagement with MTV was the reality TV show Rob & Big which debuted in 2006. It was the first of many media projects to come for the pro skateboarder.
For as long as Rob Dyrdek’s pro skateboarding career lasted, he was sponsored by DC Shoes, thus their partnership ended when he retired from active skateboarding in 2016. Dyrdek has long utilized his wealth of experience with DC Shoes to build a revered business empire.
Dyrdek’s Other Sources of Income
Rob Dyrdek’s first business venture was Orion Trucks, a producer of skateboarding parts. He owns Dyrdek Machine which is the holding company for all of his ventures. Dyrdek owns Ultracast, a 360-degree virtual reality platform that has partnered with NASCAR to produce live broadcasts.
He owns a couple of consumer product businesses including organic snack food brand, Outstanding Foods, and luxury accessory brand, CCCXXXIII. He owns SuperJacket Productions which houses all of his media enterprises. The success of Rob & Big, produced the spinoff show Rob Dyrdek’s Fantasy Factory. Rob Dyrdek would then create other shows like Ridiculousness and Amazingness. He also owns Wild Grinders an animated show on Nickolodeon that is growing into a franchise.
Meet the Famous Skateboarder’s Family
Rob Dyrdek has equally found success in his personal life like in his profession. He is married to a lesser-known American model of Filipino descent Bryiana Noelle Flores. The duo met in 2013 and in 2016 after roughly two years of dating, Dyrdek proposed to her at Disneyland. They got married in September of the same year.
The couple welcomed their first bundle of joy, a son they named Kodah Dyrdek. Rob announced his birth with a post on his Instagram account (@robdyrdek). In June 2017, the couple announced that they are expecting their second child. The baby arrived in December that same year and they named her Nala Ryan Dyrdek. Their family also includes two bulldogs named Meaty and Beefy, as well as a Pomeranian dog named Gretchen Weiner, they currently reside in Hollywood, California.