Morgan Smith Goodwin Biography and All You Must Know About her

Morgan Smith Goodwin turned many heads in 2012 when she became the face of Wendy’s Restaurants majorly because she dyed her natural blonde hair orange-red just for the commercial. It thrust her deep into the limelight, thus, many who hadn’t heard of her previous endeavors became interested in her.

Her role for Wendy’s Restaurants “Now That’s Better” advertising campaign lasted till 2016. Goodwin has since gone and involved herself with many other things which we are going to look at in this article, as well as the events that led up to her big break with Wendy’s Restaurants. So here we go…

Morgan Smith Goodwin Biography

Morgan Smith Goodwin was born on August 18, 1985, in Cullman, Alabama where she was also raised. With an interest in acting, Morgan enrolled at Alabama’s Birmingham-Southern College where she studied musical theater.

Upon earning her degree, she relocated to New York City to begin her career professionally. In New York, Morgan performed in a number of concerts and readings.

She was one of the original cast members of the Off-Broadway production Freckleface Strawberry. Alongside her cast mates, Smith earned Outer Critic’s Circle, Drama Desk, and Lucille Lortel Award nominations. In 2006, Morgan had a role in the short drama Circumstance.

In the Birmingham, Alabama, production of Sweet Charity in October 2011, Morgan played the lead character.


Morgan had sought fame with her theatrical roles, but destiny had a different plan up her sleeves. Her big break came in 2012 when she was chosen to star in Wendy’s Restaurants “Now That’s Better” advertising campaign.

Morgan’s ability to resonate with Wendy’s customers had a lot to do with the fact that she dyed her natural blonde hair to red all for the commercial. She was likened to a grown-up version of Wendy Thomas, the daughter of Wendy’s founder Dave Thomas whose image and likeness has been the logo of the company.

Morgan Smith Goodwin
Image Source

Two years after featuring in the campaign, Wendy’s upped Morgan’s character even more by giving her the signature name “Red.” As Wendy’s vice president of brand marketing, Liz Geraghty told Yahoo Food, Red (Morgan’s character) became their “most successful effort since the Dave Thomas advertising campaign in the 1990s.”

Early in 2014, Morgan spoke with Canada’s Metro News about how dying her hair for the role had brought her “a ton of exposure.”

”You have to be forever grateful and very flattered when a company will trust you with their brand. So I don’t take it lightly,” Morgan further told the publication.

So What Came Next After Wendy’s commercials?

Morgan did earn a ton of exposure, enough to make sure she would never have to spend much time introducing herself when she walks in to audition for any gig in Hollywood.

After Wendy’s, she did a number of other commercials. She was also selected to star in the reboot of 1990s show Coach, but unfortunately, the reboot didn’t make it past the pilot episode. Morgan landed a recurring role from the 5th season of hit series Veep.

Read Also: Anna Nicole Smith Daughter, Son, Death, Husband, Net Worth, Height

Morgan produced, wrote and starred in a short comedy film Haygood Eats released in 2016. She also created and stars in Whitney and Britni, a comedic web series about two Southern sisters-in-law navigating mom life. She constantly promotes the series on her TwitterFacebook and Instagram pages.

Morgan Smith Goodwin’s net worth?

From our sources, Morgan Goodwin has been able to rack up a net worth of $3 million. That Wendy’s gig really paid off.

She is married

When she relocated to New York, Morgan found love in the eyes of businessman Dave Ridgway Goodwin. Dave is the manager of Gramercy Tavern, a New American restaurant owned by Danny Meyer. They got married in 2009.

Morgan Smith Goodwin
Morgan Smith Goodwin and husband Dave Goodwin as seen on her Instagram page

Other Quick Facts

Morgan is a supporter of the LGBTQ.

Morgan Godwin’s Height: 5 feet 3 inches (1.63 m).

She loves Harry Potter so much.

A surface search on Google would trick you into believing that she is Morgan Smith (nee Olsen), but they are different people.

In our research to come up with all the things you need to know about the former Wendy’s Girl, we were almost confused to believe that the former Wendy’s girl was the same person as the former Laguna Beach star Morgan Smith who now owns Minnow, a contemporary children’s swimwear brand. Even a couple of sites (find out for yourselves) could not spot the difference.

The most striking similarity between them is obviously their names. Morgan Smith, (the Laguna Beach one) was popular as Morgan Olsen during her time on the reality TV show.

However, she became known as Morgan Smith after marrying her longtime beau Joel Smith in September 2010. They now share two kids together.

Another similarity? They have both lived in New York and Los Angeles.


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