One of the saddest things about human ingenuity and creations is that at the end, it will always become a way to make money to gain power. No matter how beautiful or divine the creation might be, our basic instincts such as survival, greed, and need for control (ego power), will always turn our creations into a means of securing any of these desires. A guilty creation is Instagram, which has become one of the world’s largest breeding ground for those desperately in search of these desires such as Instagram models.
One way Instagram has catered to satisfying this desire is modeling. The photo-sharing social media application is one of the most popular ways to sell yourself to the world. Instagram’s over 1 billion users provide a large market for those who want to sell their products, which in the case of modeling, is all things fashion related.
Regardless of the sentiment towards creations like Instagram, platforms like Twitter and YouTube have also revolutionized talent exposure. No longer are extremely talented people at the whims of talent managers whose personal sentiments determine who makes it on to the big stage. Platforms like YouTube and Instagram have cut out the middlemen, putting talents directly in front of the people and letting them decide what they want. It is one of the most beautiful things we have achieved in modern history.
A tool like that, in the hands of aspiring models, has been a blessing and some have been able to build a successful career with it. These models have become some of the most popular names in the online community and in turn, used that to secure a place in the fashion and modeling industry for themselves.
Top 10 Instagram Models Who Are Famous on the Social Platform
1. Kendall Jenner – @kendalljenner
Kendall Jenner may have had natural access to fame as she is the daughter of Caitlyn Jenner (formerly Bruce Jenner) and Kris Jenner but she has created a stunning journey to fame all by herself. She is one of the most famous models in the world and definitely the most followed on Instagram where her pictures and posts are followed by over 100 million followers.
She has influenced the era of social media-inspired modeling by getting tagged as one of the leading models in a movement called ‘the Instagirl era’ by the popular fashion magazine, Vogue. The era is one of the natural effects of the Instagram effect.
With modeling simply an industry of marketing products to potential customers across different spheres of life, logic dictates to hand over professional gigs to those who already have the ears and eyes of customers.
Kendall Jenner was able to leverage on her popularity, as she became the highest paid model in the world in 2017. She has transformed a career that started from posting curated and professionally framed photos on Instagram to walking runways for multibillion-dollar fashion brands.
2. Cara Delevingne – @caradelevingne
A look through Cara’s Instagram page suggests she is not your typical model. Her Instagram feed is filled with memes, funny pictures, motivational posts, and dog pics, but when she decided to turn on the style, posting portrait pictures of herself, Cara Delevingne’s eccentric page came alive.
As a model and an actress, she has earned her place on the list of Instagram models who are most famous on the platform because of her eccentricity and the 41.3 million followers who stay glued to her page.
Although she started modeling before Instagram became a tool for aspiring models, she has stayed relevant by using the platform. She has worked with international brands like Dolce & Gabbana, Burberry, Chanel, and Jason Wu. She has also taken home accolades like the Model of the Year award at the British Fashion Awards twice in 2012 and 2014.
3. Gigi Hadid – @gigihadid
Gigi Hadid and her sister, Bella Hadid, have cultivated a place in the world as some of the top models in the world. Gigi began modeling since 1997 at the age of two but got her big break in 2013 after she was signed on to IMG Models. She has since become one of the most sought-after models in the fashion world, winning the coveted International Model of the Year award in 2016 at the British Fashion Awards.
As an Instagram era model, Gigi Hadid has stayed at the top of the industry with her perfectly curated and professionally taken Instagram shots. She has become a sort of ambassador for cool chic fashion styles. She currently has 45 million followers on her Instagram.
4. Emily Ratajkowski – @emrata
She is considered the most in-demand model in the world right now, and a look at her Instagram page makes it easy to see why she is fourth on our list of top ten most famous Instagram models. From her personality to her beauty, she transverses different worlds, modeling for fashion brands and car brands.
Emily Ratajkowski rose to global fame with Robin Thicke’s Blurred Lines music video, a song that was the song of the year in multiple countries around the globe and along with the song’s popularity came Emily’s fame.
Since then, she has been the model to watch out for as she is mostly followed by young men and women. The English model is also an actress who has considerable filmography that includes films like Gone Girl, Entourage, Welcome Home and a few others. She currently has 20.9 million followers.
5. Bella Hadid – @bellahadid
Hadid stands out as a model as a result of her artsy pictures. Taking the traditional portrait pose styles and having them turned into arty pictures is one of the things that sets Bella Hadid apart as a model. Her Instagram page looks like the inside of a museum and they are subscribed to by 21.8 million people who appreciate her modeling style.
As part of a modern trend of Instagram models, she is a fairly high poster with over 1900 posts on her Instagram feed. Just like her sister, Bella Hadid’s popularity and style has won her Model of the Year honors in 2016 at the Model.com Model of the Year 2016 Awards.
6. Gisele Bundchen – @gisele
Brazilian supermodel, Gisele Bundchen is one of Instagram’s most famous models. Her Instagram fame is more of a legacy than her actual use of the platform as a way to grow her modeling career. She has been a model since 1997 and was the 16th richest woman in the entertainment industry in 2007. She is a Goodwill Ambassador for the United Nations Environment Programme and she is currently married to Football Superstar, Tom Brady. She has 15 million followers on Instagram
7. Miranda Kerr – @mirandakerr
Miranda Ker stormed onto the scene in 2007 as the first Victoria’s Secret Model to be Australian. Since then, she has become a household name in the fashion and entertainment industry working with several high fashion brands like Arden B and David Jones. She is ranked as one of the world’s highest paid models and her influence and fame have been extended beyond fashion to charity causes like the Rolling Stone Australia shoot she did to raise awareness for the endangerment of Koalas.
Miranda is an author who has published a book and is also the owner of an organic skincare brand. She has over 11.8 followers on Instagram, which is a result of a modeling career that has been built on being both the most beautiful girl in the room and an approachable personality. She is one of the most beloved models in the world.
8. Adriana Lima – @adrianalima
Brazilian women are commonly known to be beautiful and in a society where extraordinary beauty is a norm, it takes a lot more than just being extraordinarily beautiful to be a model, let alone one of Victoria’s Secret Angels from 1999 to 2018, and that is exactly what Adriana Lima has accomplished as a model.
She has modeled for various brands, from fashion brands like Maybelline to car brands like Kia Motors. She is one of the world’s supermodels, strutting her gorgeous body in service of several brands and she hasn’t shied away from sharing the excellence of her modeling talents with the online community on Instagram where she has been able to grow a following of 12.3 million followers.
9. Candice Swanepoel – @angelcandices
You are a supermodel if you are among the modeling industry’s Top 10 highest earning models for eight consecutive years and that is why Candice Swanepoel makes it onto our list of top ten famous Instagram models. Since 2003, she has built a career that has placed her among the world’s best in the industry and it reflects on her social media page on Instagram where her artful and elegant pictures have helped her to a following of 13 million.
She has walked the runway for several brands like Victoria’s Secret, Dolce and Gabbana, Tommy Hilfiger, Christian Dior, and a few more others.
10. Cindy Kimberly – @wolfiecindy
Our last on this list is the model whose career typifies the power of Instagram to catapult a casual model to a runway model, strutting for global brands. Cindy Kimberly hit her fame through a random post by Justin Bieber who posted a picture of hers, asking the online community who she is.
Since she was identified, she has become one of the famous names on the platform, she has a following of 4.9 million but it is her career trajectory that makes her worthy of this list. The Dutch model is also an artist who regularly shares her drawings with the Instagram community.