Cole Bennett Net Worth and How He Made His Money

Cole Bennett net worth is estimated at $2 million. He made his money through social media, sponsorship and advertisement, businesses, and media ventures. 

Cole Bennett is an American videographer, music video director, and business executive. He is well known for his Lyrical Lemonade, his brand name, which started as a rap blog. There are also some other products that operate under the brand, including beverages, artist promotions, music and video coverage, and others. Over the years, Cole’s net worth has been one of the most sought-after details about him following his rise to fame.

How Much is Cole Bennett Net Worth?

Having risen to the limelight, Cole Bennett’s net worth has piqued the interest of the public. This has made many want to know how much he makes from his multifaceted career. As of the time of this writing, the videographer’s exact net worth is not known, however, it is estimated that he has garnered over $2 million through his various endeavors. Meanwhile, here is a peek at how he grew his net worth.

Cole Bennett started The Lyrical Lemonade as a rap blog while he was in high school. Subsequently, he grew it to become a brand name under which he operates many other businesses. He is also active on various social media platforms where he makes money through influencing. Today, he is not just well known for his contributions to entertainment but also as an astute businessman.

Lyrical Lemonade Is The Major Source of Cole Bennett Net Worth

Lyrical Lemonade, a music promotion and event company, was founded by Cole Bennett and operated as a rap blog when he was still in Plano High School. The name of the blog was put together by Cole’s mother, who gave him a camera to kick off for his work on the blog. Subsequently, he started working with local Chicago rappers as their music video director and uploaded their videos on his blog. Some of the rappers that he worked with at that time were Ridgio, Taylor Bennett, and many others.

With time, he broadened his portfolio and began working with hip-hop singers. In early 2017, he began to gain fame for his work with some top artists like Lil Pump and Famous Dex. In August 2017, the music video that he directed for Lil Xan titled Betrayed was certified platinum by the RIAA in 2018.

He has also directed music videos that became huge successes for other musicians like Juice WRLD, Kenya West, Eminem, Wiz Khalifa, J. Cole, and other top musicians. Cole Bennett net worth undoubtedly increased with his job as a music video director, though how much he is paid is not known.

Other Ventures Under Lyrical Lemonade That the Videographer Makes Money From

As stated earlier, there are several other businesses that Cole Bennett runs under the name Lyrical Lemonade through which his net worth accrues.

Lemonade Beverages

Cole Bennett established a lemonade beverage under the Lyrical Lemonade brand. The videographer seemed to be out to make a difference with his brand as he revealed that he wants to compete with top beverage companies like Minute Maid and other top juice companies.

Cole Bennett collaborated with a streetwear brand known as FTP to launch cans of lemonade in April 2020. Though the amount that he rakes in from the brand is not known, he is sure to get richer with it.

Clothing Brands

The videographer has also ventured into the clothing business. He collaborated with the Jordan Brand to launch a clothing line in February 2020 and among the clothes are hooded sweatshirts, long-sleeve T-shirts, and Aerospace 720 shoes.

Cole Bennett also collaborated with a street wear brand known as FTP in April 2020 to release some collections. Some of their collections include T-shirts and hooded sweatshirts.

Together with the Chicago Bears Cole also launched a single-run fashion line. Some of their products include T-shirts, jackets, joggers, and hooded sweatshirts. Meanwhile, he has also collaborated with many other companies, like Despicable Me’s Minions, Pop-Tarts, Nike, and many others.

Cole Bennett’s Net Worth Accrues Through His Social Media Activities

Asides from Lyrical Lemonade, which is his major source of income, he also earns a lot from his social media activities. Cole Bennett joined YouTube on March 25, 2013, and has amassed over 2 billion views. YouTube pays users $18 for every 1,000 ad views and $3 to $5 per 1,000 views. Thanks to his billions of viewers, Cole Bennett net worth is sure to increase as the years go by.

Other Means Through Which His Net Worth Accrues

Cole Bennett is known for hosting Summer Smash, a music festival, every year in Chicago. Over the years, the music festival, which often has top artists performing, has had many audiences in attendance.

Also, the videographer has a handful of stocks in top companies through which he makes money. Some of these companies include Exxon Mobil, IBM, Comcast, Apple, Paypal, and Netflix.

A Summary of Cole Bennett’s Net Worth Sources

  • Lyrical Lemonade (music promotion and event coverage, lemonade beverage, clothing brands)
  • YouTube
  • Music Festival
  • Stocks


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